Showing posts with label books. Show all posts
Showing posts with label books. Show all posts

Tuesday, July 8, 2014

Mastering the Crucifix is Officially for Sale


I love books. I love reading them. I love writing them. I love taking them apart and figuring out how they work. And I love to experiment with their potential to engage readers in new and interesting ways.

Mastering the Crucifix is the follow up to Artechoke Media's 3-D Brazilian Jiu-Jitsu, an instructional that we released for free to demonstrate our vision for what jiu-jitsu books could and should be. This instructional formed the basis of a highly successful Indiegogo campaign which raised the money we needed to shoot Mastering the Crucifix, the first book from the acclaimed blogger behind Aesopian.com.

Obviously, I want you to buy the book. I'm proud of the work we've done, and I'm proud of the instructional model that we developed and continue to refine with each project. Making money from the project would be nice, but that's not what interests me most. I am most interested in being able to engage more leaders in the jiu-jitsu community and give them a vehicle for sharing their knowledge, their stories, and their expertise.

I want Artechoke Media to be the platform that gives the unsung heroes in our community a platform so that the community as a whole can appreciate and learn from their experiences.

Would we make more money if we did limited run, $250 DVD sets with the hottest competitors on the scene? Would we make even more money if we offered a 50% affiliate marketing rate to every jiu-jitsu blogger we could find? What if we followed that up with a bunch of squeeze pages full of bolded and highlighted text that made outrageous promises like that you could get your black belt in 3 years or that you could win worlds thanks to this one super expensive product? Could we make an extra batch of money six months later when we magically find a batch of DVDs that we "forgot" in the company basement?

Yes, yes, yes, and yes. For some reason, that style of marketing seems to work really well in the martial arts community, but I think the jiu-jitsu community deserves better.

So we are releasing fairly priced products that are DRM (digital rights management) free. They are loaded with high quality content that far exceed the depth and interactivity of other instructional products on the market, and they feature top-notch instructors that have been giving freely to the community for many years. Matt Kirtley has run Aesopian for more than a decade, giving away content for free that has helped countless jiu-jiteiros learn the art. Our next author, Jeff Rockwell, is known in jiu-jitsu communities like MGInAction and Grappler's Guide for sharing insightful videos and helping people troubleshoot technique.

These are the kinds of people I want Artechoke to support, and I hope that the rest of the jiu-jitsu community agrees that its worthwhile.

Click here to buy Mastering the Crucifix by Matt "Aesopian" Kirtley.

Thursday, March 27, 2014

Jon, If You're Out There

Late in 2010, I received a message from Jon Vacura. He had read the Cauliflower Chronicles and wanted to share some of his own story with me. That story inspired me, and recently, my wife reminded me of his story. She had never forgotten it because her birthday coincided with a key but tragic event in Jon's life.

I published a blog for Victory Belt about it. Since that blog is now gone, here is the post that I wrote in Dec. of 2010:
As a journalist, I have met a variety of people. Each person I have met has a unique story, a story much more interesting than mine will ever be. That’s why I love being a journalist; I get to hear and share these stories. Many of my favorite stories are in The Cauliflower Chronicles, but the publishing of that book has led to more.

Which is why I want to tell you about Jon and Katie.
After reading my book, Jon added me on Facebook to tell me that he enjoyed it. I clicked to his profile to make a reply post on his wall and noticed that he listed a blog just below his picture. I loaded the blog out of curiosity. What I read felt like a punch in the stomach. The title of the blog: “For My Katie.”
I am a man made of words, and suddenly I had none, which feels a bit like stepping into the cage with your arms taped behind your back. You’re defenseless. You take every shot on the chin. So I kept reading, each sentence another blow.
Katie passed away on March 27 from a cerebral aneurysm. She was 24. Jon considered her to be his soul mate, and he maintains the blog as a tribute to her brief but beautiful life. The blog is filled with essays—memories scrawled as though in the fog of a dream—and photographs—of Katie and of her letters and of her artwork. Jon is like us. He is a fighter. I suspect that his writing is therapeutic—his way of fighting through—but more than anything, I think that he writes so that he can remember. As I read, I realize that Jon is more of a fighter than I will be. He has been in that cage with his arms behind his back since March 27.
In one of his messages to me, Jon wrote, “No one and I really mean no one has been able to really reach out to me and help put what I’ve been through this year into perspective the way your book did.”
That was the greatest compliment for my work I could ever receive. I’m not sure how it did, but I am happy that reading my book softened at least one of those blows. I urge you to read Jon’s blog. Maybe you sharing Katie’s memory will make some of the future blows easier, at least a little bit.
Jon's beautiful blog has been closed. I don't know why, but I am sure he had his reasons. Unfortunately, Jon deleted his Facebook as well.

Jon, if you're out there, drop me a message. I'd love to catch up with you and hear more of your story.

Monday, January 20, 2014

Meet One of My Biggest Fans (And Win a Free Copy of Mastering Triangle Chokes)


This is Kelly.

I met Kelly about four years ago when she started training at Steel City Martial Arts. Now a blue belt, Kelly drives over an hour one-way to the gym three to four times a week. She currently heads our women's program, she is addicted to Groundswell Grappling women's camps, and she frequently travels to compete.

Kelly has become one of my biggest supporters. She packs extra copies of The Cauliflower Chronicles in her bag so that she can hand them out to people who haven't heard of it, whether they train or not. She gives out copies to coworkers, to friends, and to complete strangers. Any time I have a new project, Kelly is the first to champion the cause and to tell as many people as she can.

And this is just one facet of her generosity. Kelly (and her husband, Tom) are relentlessly giving. They will happily help anyone, anytime, anywhere without question. In many ways, they've become role models for me, and their influence has made me rethink the way I live my life and the way I treat people around me.

In honor of Kelly, I am giving away ten free copies of my new book, Neil Melanson's Mastering Triangle Chokes. No, I'm not collecting emails for a sleazy marketing campaign full of squeeze pages, fake testimonials, and misleading fine print. I'm not demanding Facebook likes or retweets.

All I'm asking is that you head over to r/BJJ (an awesome BJJ community; if you aren't a member, you should be), and share a story about someone you met through jiu-jitsu that had a positive effect on your life. At 9am EST on Tuesday morning, the ten stories with the most upvotes will receive a free copy of Mastering Triangle Chokes. Please post your stories in this thread.

I'm looking forward to hearing your stories, and I hope that telling your story inspires you to send a thank you to the person you wrote about. Cheers.

If you'd like a free book from me without having to enter a contest, checkout 3-D Jiu-Jitsu, my newest instructional experiment.

Monday, January 13, 2014

I am giving my new book away because Aesopian and I need your help



Not too long ago, I launched my own publishing house, Artechoke Media. To celebrate that launch, I released our first book, Don't Wear Your Gi to the Bar, as a free PDF and encouraged the jiu-jitsu community to download and share it as they please. Well, that book is still free, but I am giving away my newest book as well.

3-D Jiu-Jitsu

3-D Jiu-Jitsu is the pilot project for the Artechoke approach to jiu-jitsu instructionals. Since our goal is to promote the organic growth of jiu-jitsu thought, theory, and technique, we wanted to release well-rounded instructionals that captured the complexity of our sport. I looked at the various instructionals on the market--books, DVDs, and apps--and wanted to find a way to combine their strengths in a way that eliminated their weaknesses. 3-D Jiu-Jitsu is a demonstration of that model.

An Artechoke Media instructional book features:

  • In-depth writing about technique and theory so that you can learn about the philosophy and strategy that links techniques, giving you a glimpse into the way an instructor thinks.
  • Multi-angle GIFs in lieu of pictures so that you can see every detail of a technique without having to reference captions or rewind videos over and over.
  • DVD-style video where the instructor teaches the technique in person to highlight key details, troubleshoot potential problem areas, and demonstrate essential concepts.
  • Cloud access to each book so that you can view Artechoke instructionals from anywhere if you have internet access and an internet ready device.
  • Offline access to each book in the form of a downloadable e-book or media rich PDF so that you can enjoy your content without an internet connection. If your device can load the iBooks app (droid or apple device-ready) or load media rich PDFs, you can learn jiu-jtitsu from Artechoke even if you are deep in the jungles of Brazil.
Mastering the Crucifix and Reverse Omoplata by Matt "Aesopian" Kirtley

3-D Jiu-Jitsu is free because Artechoke needs your help. First of all, we want you to experience our unique model without having to risk your hard-earned money on a bunch of promises. We hate sleazy marketing, and it's very important that we do the right thing for the BJJ community because the community has been so good to us over the years.

Second of all, we are running an Indiegogo campaign (like a Kickstarter) to fund the photo shoot for Aesopian's long-awaited crucifix and reverse omoplata instructional. You are probably familiar with Aesopian's work. He ran a super big gi survey and has one of the longest-running BJJ blogs (click here to refresh your memory). I've had the pleasure of training with Aesopian on multiple occasions and have been blessed to become his friend. He is phenomenal instructor and a good guy.

Which is why it was a big bummer when we put together a meager budget for his first photo shoot, comprised almost entirely of bootstraps and favors, and the camera failed when we neared completion. Yes, we almost had all of the content shot and the camera did something worse than die. It died and took our data, as well as our budget, with it. So we come to you with a free book and the humble request that you help us make Aesopian's book a reality.

Artechoke Media is just myself and Aesopian. We are partners in this, and we are far from a big corporation with deep pockets. We've been passionate about BJJ for a long time and have both been involved in the community for just as long.

You can read all about the project on our Indiegogo page, and you are absolutely welcome to ask me or Aesopian questions about what we have planned.

Wednesday, July 3, 2013

Why My New Book is Free


As you may have heard, my newest book is out. The print version is for sale on Amazon, and the e-book version is free to download and share. Don't Wear Your Gi to the Bar: And Other Jiu-Jitsu Life Lessons is a departure from the seriousness of jiu-jitsu training that explores the art, in a lighthearted way, that has captured our curiosity and passion.

But why is the e-book free?

I've gotten a lot of messages about this, and the answer has a lot of layers.

The top layer is that the jiu-jitsu community, from my perspective, is driven by conversation. We pass around YouTube videos, we share blog posts, we discuss techniques and events--it appears that the vast amount of jiu-jitsu information available is available for free. Jiu-jiteiros like to help other jiu-jiteiros, and this movement has been growing since jiu-jitsu first went online. Making Don't Wear Your Gi to the Bar free to download is my contribution to that community, giving back for what was given to me, and I'm honored to be a part of that tradition.

The layers below that are a bit more difficult to separate. On a philosophical level, I live my life by the idea that I take care of the people that take care of me. My fans take care of me, so I like to give back in anyway I can, even if it's something as small as a free book. But the inverse of that idea is also true. If you take care of someone, they are inclined to take care of you.

Therefore, giving this book away is an act of goodwill. If someone downloads it for free and likes it, they may be inclined to support my work in return. Whether that support is in the act of purchasing Don't Wear Your Gi to the Bar or sharing the free e-book with their own friends is irrelevant to me. As long as they supported the project in some way, I am content.

More and more independent authors are trying this approach, with admittedly mixed success. If you're a science fiction reader, you probably know that Cory Doctorow is one of the most vocal advocates of this tactic, and his position is backed by growing body of scholarly research that supports a singular hypothesis: giving away free e-books increases print sales.

It's nice when the science supports the sentiment. Doing good for others means that they are likely to do good for you.

Download your copy of Don't Wear Your Gi to the Bar today, and share it with your friends.

Thursday, May 9, 2013

The Future of Instructional Books


Publishing is changing.

That is not news. The industry has been in disarray for the better part of a decade, or maybe longer depending on how you look at it. As soon as Amazon entered the market, the brick-and-mortar distribution model began to crumble, and then e-books and on-demand printing followed not long after. Borders closed up shop, and Barnes & Noble is uncertain about its future.

Readers are consuming content in different ways, and the old guard is hesitant to admit that their original recipe might not match current tastes as well as it once did.

We’ve seen this shift in the world of jiu-jitsu publishing as well. The use of on-demand content sites appears to be growing, if the proliferation of such sites is any indication. MGInAction.com was once the lone player in the jiu-jitsu video on-demand market, but now Andre Galvao, the Mendes brothers, Eddie Bravo, and the Ribeiro brothers have entered the market as well.

The benefits seem clear for everyone involved: instructors can generate more consistent revenue more quickly and users can enjoy a quicker turn-around in new material and wider variety of content. The focus of DVDs and books tends to be narrow, and the production time can take months or even years. The video on-demand model is successful for many of the same reasons that YouTube as a service is successful: content is updated almost daily and the material is easy to digest.

Other jiu-jitsu content producers are taking advantage of digital distribution in a different way. Where Stephan Kesting and Roy Dean produced DVDs they are now producing apps. Budovideos has also taken note of this shift and being pushing its own digital versions of instructionals, seminars, and competition footage.

When I was the Editor-in-Chief at Lockflow.com, I saw the shift from photo by photo instructionals to YouTube videos, and it seems that this shift has touched every corner of jiu-jitsu instructionals, whether that content is being consumed on YouTube, in an app, or through an on-demand service—large numbers of short, specific videos.

This change in paradigm has some proclaiming that books are dead or dying. I don’t think that’s the case.

The written word, regardless of genre, can accomplish things that video and pictures cannot. In terms of jiu-jitsu instructionals, videos are great for demonstrating movement and for mimicking that personal delivery of information that we’ve become accustomed to on the mat. Video’s weakness, however, is its ability to organize and to synergize concepts and theory. When the discussion of idea becomes more lofty than a simple how-to, the edited and revised delivery of text makes it easier to present that information where a stumble in speech can muddle and confuse.

Again, not a new observation. Successful jiu-jitsu blogs like Aesopian.com and the Jiu-Jitsu Laboratory have proven this notion to be true over and over again for years, and their popularity suggests that a mixed-media delivery of technical information resonates with jiu-jiteiros worldwide. Grapplers love short videos that explain technique, but they also love exploring the depth of their art.

Jiu-jitsu instructional books may be falling from favor now, but that fall won’t be permanent. The written word has not become weaker. In fact, more people are reading now than ever with the spread of smartphones and mobile devices. The container that we call a book and the way we’ll deliver will need to evolve, but books aren’t dead.

This is a challenge that I’ve spent some time exploring, and I think I have the solution. It’s much more complex than simple coupling video with text, which I’ve been doing with Artechoke in a Can and which many others have done before, but it’s also not terribly complex. I’m looking forward to sharing that solution with you this summer.

Thursday, March 28, 2013

How to Write a Book in 30 Days (5 Tips)


My career as an author had only recently begun. The Cauliflower Chronicles was published the month before, and I had finished writing Marcelo Garcia's Advanced Brazilian Jiu-Jitsu Techniques and Neil Melanson's Mastering Triangle Chokes. Marcelo's book took me about five months of full time writing, and Neil's book took about four.

Over lunch, Erich Krauss (CEO of Victory Belt Publishing Inc and the author of Got Fight? among a slew of other titles) and I discussed process. We both agreed that the classic author model of spending five years on a book was not professionally sustainable, especially in today's competitive market. Erich then revealed that it took him roughly seven weeks to write his first bestseller, Got Fight?.

To me, that seemed like an impossibly short amount of time, and when I said as much, he chuckled.

"I wrote Wave of Destruction in about a month," he said.

Wave of Destruction chronicled the aftermath of the tsunami that hit Thailand in 2004. Erich, a professional Muay Thai fighter and world traveler, spent a great deal of time in Thailand and jumped on the opportunity to  share the story of the tsunami almost before the waters had completely receded.

"My bed in Thailand was right next to the computer, so that while I was writing I could fall from the chair right onto the mattress."

Erich, in the literal sense, wrote until he collapsed. When he woke up, he would resume writing and push until he fell asleep again. It was an intense pace, but that pace allowed him to tell the story well before any other writer.

When I turned in Mastering Triangle Chokes a few weeks after that lunch, Erich asked me how long it would take me to write another book, saying that Victory Belt had a backlog of planned books that needed written as quickly as possible. I remembered our conversation from before.

"One month," I said.

"Really?"

"Yes." I really had no idea if I could do it, but I would try.

I tried, and I succeeded. Here's how.

1. Research is everything. Going into this book, which was BJ Penn's Open Guard, the research had already been done by another Victory Belt author that was needed on other projects. I had the photographs, and I had the fodder. It was well-organized, and it was thorough. From writing a travel memoir and from writing countless other articles and pieces, I know that the research is essential. It provides the lumber from which you build your house. If you don't have all of the lumber you need (and extra is always nice), it's very difficult to half-ass the construction without something going horribly wrong.

2. Plan your process. I knew that I had 30 days to write the book, and I had a rough idea, based on the research material, of how many chapters (6) the book would contain. On a big whiteboard, I plotted out the month, day by day, chapter by chapter. I gave myself 5 days for each chapter. 2 to draft, and 3 to revise everything I had written up until that point. If I shaved half a day off of that budget here or a few hours off of that budget there, I dove right into the next chapter to keep the project moving forward and to save up time, just in case I hit a major roadblock. With that schedule laid out, I could craft very specific daily and weekly goals, which kept me organized and motivated (small victories go a long way).

3. Your best work is in revision. With a tight schedule to keep, I could not lose a day pondering a single sentence, at least not initially. My first draft of every chapter was a word dump, an extremely rough idea of what I needed to say and accomplish put to paper through a stream of consciousness writing approach. I just kept writing and did not look back to adjust word choice or sentence structure. With that very rough pass done, I had material to work with, to refine, which is much easier than trying to draft the perfect sentence on your first try. Having something there that you can critique and evaluate allows you to accelerate your writing, and as long as you dedicate ample time for revision, you won't sacrifice quality for speed.

4. Rhythm and focus are essential. I had an office to write in, an environment that I designed around what I found comforting and creatively stimulating. Thanks to that office, I could hide from distractions and shut myself off from the rest of the world so that it was just me and my book. I relied heavily on music to keep my energy level up, especially in the drafting stages. While this will vary from person to person, I use mostly techno (Erich's suggestion) or instrumentals to accomplish this. Music with words interrupts the conversation in my head, which disrupts my ability to communicate with my manuscript.

5. Time and ruthless determination are your fuel. My whiteboard was always a glance away. It loomed over my desk, reminding me every second of every day that not only did I have to write, but I had to write enough to keep me on schedule. For me, that was motivating. I had a promise to keep, which was more important than anything else. I can't see keeping a 30-day pace without that sort of motivation.

I fell into a routine similar to the one that Erich had described. I wrote until I could not physically write anymore, and then I would sleep. When I woke up, and it was easy to pull myself from my bed when I knew that my whiteboard was in the other room, waiting for me, I set right to writing. In that 30 day period, I had no semblance of a sleep schedule. As the hours ticked on, I stayed up later and later, writing until 6am and waking up at 1pm to start again. I checked off my milestones and plowed forward.

Toward the end of my third week, my girlfriend (and soon to be wife) Caris demanded that I go to dinner with her and her friends. In fairness, I had hardly seen her because I was always writing. I wasn't feeling quite right, so a night out for fresh air sounded nice. On the drive to the restaurant, I was quiet, and when we sat down, I realized that I couldn't read the menu. I couldn't focus on the words. They seemed to swirl and spill and dance just out of reach. When Caris's friends spoke to me, I had trouble forming sentences. I stuttered (worse than usual) and slurred my speech. I gave up on talking, and Caris had to order for me. That night, I cashed in on the bonus time that I had saved up and slept for 24 hours.

I returned to my keyboard the following morning and continued my process, finishing a 72,000 word manuscript in 30 days. I now use this project all the time, on projects big and small. I hope that it helps you too.

Wednesday, January 9, 2013

Reilly Bodycomb's Sambo Wrestling Now On iPad

I met Reilly Bodycomb through Lockflow.com, an online technique community where I was Editor-in-Chief for some time. Reilly has earned a lot of attention for his entertaining competition highlights, which feature him rolling and diving and hopscotching into heel hooks, kneebars, ankle locks, and toe holds. Capitalizing on that exposure, Reilly has also proven himself to be an excellent instructor and has given seminars around the world.

Late in 2011, Reilly contacted me to discuss a book idea that he had. I shared with him what I knew about publishing and did what I could to help him navigate the self-publishing process. When Reilly asked me to edit the book, I was honored and also excited by the chance to see the guts of the book before anyone else. Reilly came out the other end with a polished book that looks better than the products coming from traditional publishing houses. Not only is the photography outstanding, but as a jiu-jiteiro I learned a great deal about Sambo and now get a lot more out of watching Sambo footage or out of talking with Sambo practitioners.

I am admittedly biased in my recommendation of Reilly's because I did some of the editing, but I think that most grapplers would enjoy this exploration of Sambo. It's available in print from Amazon and is also available as an iPad app, which I recommend because of the quality of the photography.

Friday, October 26, 2012

A Sneak Peek at My Next Book #giatthebar

I've been hinting for the last few months that my next book is close to completion. Last Sunday, we had our last major photo shoot. We are almost there, but for complicated reasons I cannot yet reveal the title or the publisher to you. In time, friends.

While you wait, check out some rough photos that my coauthor sent my way today. They are raw and untouched, by the way, not final products by any means, but I wanted to share them with you anyway. As you can tell, this book focuses intensely on the seriousness of technique. We reveal some of the most deadly and effective jiu-jitsu techniques known to the modern world.

Special thanks to Pete Roberts from Origin for sponsoring the book.


Darryl works to set up an arm drag to counter Marshal's cross collar grip.

Thursday, October 11, 2012

The Vampire Combat Manual


Roger Ma, the author of the Zombie Combat Manual, has released yet another guide for battling supernatural natural creatures. In this installment, Ma tackles and submits a monster much more cunning and more steeped in legend than a simple shambling corpse: the vampire.

But you're a jiu-jitsu master. You are respected in your association, and you have won multiple tournaments. On top of that, you spend one weekend a month at the pistol range. You have read Bram Stoker's Dracula. You have seen all of the Blade movies. You won't admit this to anyone, but you have also read the entire Twilight series and were distraught when you found out that Kristen Stewart cheated on Robert Pattinson.

And you have a cross tattooed on your bulging biceps. Vampires are repelled by religious symbols, right?

Wrong. If you stopped to flex that veiny crucifix at a vampire, you would die.

Thursday, February 23, 2012

Around the World Jiu-Jitsu (sort of)

As a sort of exercise, I decided to map out all of the places where I've trained. Some gyms I visited only for a day, others I spent a considerable amount of time in, but it's interesting to see just how wide (and in many ways, narrow) my grappling experience is.  Jiu-jitsu is a journey, and that journey has been the major defining factor of my writing career.  This sport is full of heroes and villains, of comedians and tragic figures.  Jiu-jitsu culture, like any subculture, is diverse and varied.  In actuality, there are many jiu-jitsu travel writers that took the idea of a jiu-jitsu odyssey in a completely different direction from what I did in the Cauliflower Chronicles.

Christian Graugert, for example, saw much of the world.  The map that I made, pictured below, is humbling in a lot of ways.  I have a lot to see, and I have a lot to learn.


View Training in a larger map


Also, I am collecting the locations of gyms where people I have met on and offline train with the hope that I can someday do a grappling road trip.  Want your gym added to the map?  Comment on this with your gmail address (or email me privately) and I will give you permission to add your gym!  You can see the progress thus far in the map below.


View The Cauliflower Chronicles Road Trip in a larger map

How do you add your map to the gym once you have access?  Search for your gym in Google Maps, and click the pin or marker that represents your gym.  Then, click "Save to Map," and select "The Cauliflower Chronicles Road Trip."  Next, click "my places" in the upper left hand corner, select "The Cauliflower Chronicles Road Trip," and click the "Edit" button to add your name and Twitter handle (or email) to your gyms pin.

Tuesday, February 7, 2012

My Ears Are Burning (and it's not from cauliflower)

Rich.  Can you tell he loves fighting?

The Cauliflower Chronicles, my first book, hit shelves in December of 2010, and it has sold more copies than I ever could have anticipated.  Thank you for your support, and thank you for the emails and Facebook messages that you have sent me.  Hearing that my writing has had an impact, even if that impact was just a few hours of entertainment, is far more rewarding than any royalty check.  If I have not responded to your email or message, please resend it.  My inbox fills quickly, and I may sometimes miss a message.

Also, thank you for telling other people about the book.  Rich, for example, sent me this Facebook message to tell me about how he got The Cauliflower Chronicles mentioned on The Sports Network:

Monday, December 5, 2011

Free Cauliflower Chronicles Audio Book (Moving Along)

Faithful readers and listeners, we are moving right along through the free audio book version of The Cauliflower Chronicles.  There was a hiccup with my host server that took a few weeks to resolve (apparently Blip.tv is disbanding their podcast support; not cool), but everything is good to know.  I apologize for the delay.

Thank you for your support and thank you for sharing these files with your friends!

Chapter 1: Broken Bones and Chapter 2: No Rain - No Rainbow

Saturday, November 19, 2011

A Case Study: Marcelo Garcia's Crab Ride (Plus Another Bonus Video from Marcelo)



I am a bit of an instructional junkie, and I have been that way since I started jiu-jitsu.  After spending hundreds of dollars on books and DVDs and after watching hours of YouTube videos, two questions occupy my mind each time I read or view an instructional: "Would this material actually work and will it work for me?"

Many times, there is video proof of certain techniques working in competition, even consistently, but often there are certain prerequisites that I do not meet.  Size.  Strength.  Speed.  Flexibility.  For example, I used to play rubber guard religiously, a position that I discuss in The Cauliflower Chronicles, but multiple knee injuries have made it impossible for me to execute even the most basic rubber guard tactics.  Other techniques do not suit my weak arms, and any attack that relies on explosiveness is out of my reach.

I am not physically blessed, but that's why I started training jiu-jitsu in the first place, and I suspect that many of my readers are like me in that respect.

When I had the opportunity to write Marcelo Garcia's next book, I was stoked.  I could finally get an insider's perspective on a world champion's style, and I could test every aspect of his game.  I could see if Marcelo's jiu-jitsu could translate to other grapplers or if it was the product of some genetic fortune.

Saturday, November 12, 2011

5 Lessons Learned from Writing Marcelo Garcia's Next Book (Plus a Bonus Video from Marcelo)

Coauthoring Marcelo Garcia's Advanced Brazilian Jiu-Jitsu revolutionized my jiu-jitsu and gave me a unique insight into Marcelo's style.

Before I get into some of the surprises hidden within the book, you should be familiar with the process I used to write the book.  Typically, for Victory Belt books, the author, photographer, and publisher fly out to a fighter's gym and spend two or three days taking sequential photos of techniques.  When the photographer and publisher leave, the author often stays at the gym to conduct more research (or comes back at a later date).  Every author handles the process a little bit differently, but that's the general summary.

In the case of Marcelo's book, the photo shoot and information gathering took place long before I was invited to join the project.  At the time, Erich Krauss and Glen Cordoza were managing the project, but the sheer volume of work coming through Victory Belt was overwhelming (Erich and Glen are workhorses and are always working on at least two books at a time, if not more).  I picked up where they left and worked from photos, videos, and interviews to complete the book.  If I had a question on a detail or a nuance, I would email Marcelo or Glen for clarification and set up a time where we could discuss the technique over the phone.

While I worked on the book, I wrote for 8 hours a day and trained every night.  Each day, I would take the techniques I was writing about and test them in the gym, both for my enjoyment and to gauge my understanding of a move.  This turned out to be the best way to write the book because I was essentially the reader and the writer simultaneously.  I was teaching myself the material, just as my readers would be, and if something was not working right I immediately reviewed the notes and phoned Marcelo or Glen.  I repeated this process until the instruction in the book was perfect (and then Marcelo and Glen went back over it again, just to be sure).

Sunday, November 6, 2011

Free Cauliflower Chronicles Audio Book (Yet Another Update)


We're powering right through the free audio book version of the Cauliflower Chronicles. If you've been following along, you know that this version of the book is 100% free, and I encourage you to share it and copy it as much as you want.

Sunday, October 30, 2011

Free Cauliflower Chronicles Audio Book (Another Update)


This is the third installment, chapters five and six, of the Cauliflower Chronicles audio book. These files are free to download, and I encourage you to copy them, to burn them, and to re-upload them as much as you want. The story is the important part, not the royalties.

Right click the link and select "save as" to download:

Sunday, October 23, 2011

Free Cauliflower Chronicles Audio Book (Updated)

If you've been following my blog, you know that I am giving away the audio book version of the Cauliflower Chronicles. You are free to share and copy it as much as you want. Burnit to CDs, throw it on your iPod, whatever makes you happy. I appreciate your support am glad that I can give something back for free. Also, once the entirety of the book is uploaded, I will be releasing a bonus commentary track based on reader questions, so feel free to ask me any anything via the comments below!

Right click the links below and select "save as" to download the mp3s:

Friday, October 14, 2011

Free Cauliflower Chronicles Audio Book


I have been laid up with a knee injury, and with far too much extra time to think about my life, I realized that I still own the audio rights to the Cauliflower Chronicles. My readers have been very good to me, so I am giving the audio version of the book away for free.

This way, if you want to share the book with a friend, you can give them the mp3s, or if you want something to entertain you on your commute you can burn the files to a CD. I am releasing these files under a creative commons license. You can share and copy them as much as you want.

I will be releasing two or three chapters every Monday, and I will be releasing bonus content once the entirety of the book is uploaded.

Be kind. This is my first time recording an audio book, and my stutter comes back to haunt me from time to time.

Right click the link and "save as" to download the mp3 of chapters one and two: Chapter 1: Broken Bones and Chapter 2: No Rain - No Rainbow.