First and foremost, I am a storyteller. Sometimes I tell my
story. Sometimes I tell the stories of people I meet. And sometimes I help
companies and organizations tell their stories to consumers and stakeholders.
Though developing copy for social media platforms or for websites or for
advertisements may seem dramatically different from writing a book, I still
view these as vehicles for stories. The package may differ in size and
delivery, but the process is the same: understand the audience and develop copy
that resonates with their unique worldview.
I have been fortunate to work with the following
agencies:
Disclaimer: Copy on client websites may have been modified
after my copy was installed.
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| Copywriting Brand Development Market Research |
Room 5
Room 5 is a leading embedded software consulting firm with
offices in every major technology hub in America: Portland, San Diego, and
Silicon Valley. The expert teams at Room 5 are the unsung heroes behind many of
the latest developments in consumer electronics, defense & aerospace,
mobile technology, and silicon manufacturing.
Room 5 hired Ideahaus to completely overhaul their brand,
shedding the name and image of a company that no longer reflected the scope and
quality of their work. During this process, I worked directly with the
Communications Director of Ideahaus and the CEO of Room 5 to design the new
brand personality. I interviewed the C-level leadership behind Room 5, I
interviewed directors from major software companies that worked with Room 5,
and I conducted market research to better understand Room 5’s niche in the
embedded software landscape.
From that research, I developed the new Room 5 tagline—Bridging
the gap between concept and execution—and developed the entirety of their
website copy, exchanging drafts and meeting directly with the Room 5 CEO to
ensure that the copy accurately summarized the complexity of their work.
View the Room 5 site.
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| Copywriting Content Marketing Social Media |
Dr. Wayne Scott
Andersen
Dr. Wayne Scott Andersen, or Dr. A as his fans know him, is
a New York Times bestselling author and the leader of the optimal health
movement. As the Medical Director for Medifast and the co-founder of the health
coaching program Take Shape for Life, Dr. A’s down-to-earth and research-backed
approach to creating health earned him a cult following and made his first
book, Dr. A’s Habits of Health, a
bestseller.
Dr. A hired Ideahaus to take him and his brand to the next
level. For my part, I managed the day to day execution of his social media
marketing while working directly with Dr. A, his team, and the Ideahaus CEO
to develop and execute his greater communications strategy. In that time, I
lead the development of Dr. A’s 30, 60, and 90-Day Email Health Challenges. By
repurposing the content from Dr. A’s
Habits of Health we were able to revive interest in the book while also
building an email list of over 25,000 subscribers in only three months.
That email list became a critical part of Dr. A’s
promotional strategy for his latest book, Discover
Your Optimal Health. Collaborating with Dr. A’s team, we combined email
marketing with social media contests and blogger outreach—in addition to
efforts from Medifast and Take Shape for Life to build awareness for the book—to
drive the book to the New York Times Bestseller list. Dr. A is now poised to
continue his ascent into celebrity.
Explore Dr. A's 30-Day Challenge.
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| Copywriting |
Synker is a simple but powerful android widget that gives
android users greater controller over what apps sync and when. The widget,
originally produced as an experiment, quickly earned a loyal underground following.
After Hours Developers, the creators of Synker, partnered with Herrington and
Co. to relaunch Synker on the anniversary of its 100,000 download. I developed
the entirety of the copy for the new Synker site.
The new Synker site is not yet live.
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| Social Media Copywriting |
The Alliance Healthcare Foundation (AHF) works to advance
health and wellness for the most vulnerable—the poor, working poor, children,
and homeless-in San Diego & Imperial Counties. In addition to managing
their day to day social media execution, I developed copy for their email marketing
initiatives that promoted grantees, workshops, and events.
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| Copywriting Brand Development Market Research |
The PT Services Group specializes in helping insurance and
financial services professionals to generate new business through a proprietary
appointment setting methodology. They hired Ideahaus to evaluate their branding
and web presence and to recommend improvements. The result: Ideahaus
completely overhauled the company’s image, which included changing their name,
developing a new logo, and building a new website from scratch.
Working directly with the C-level leadership of The PT
Services Group, I developed an understanding for how the company operated from
the inside out. By interviewing dozens of their clients, I developed an
understanding for how the company operated from the outside in. With this
research completed, I worked with the Ideahaus Communications Director to conduct
market research and to develop multiple branding concepts.
When the leadership at The PT Services Group selected their
preferred direction, I developed the entirety of the copy for their site and
built the foundation of their social media properties. Once the website was
completed, I developed email marketing pieces and corresponding landing pages
to help the company leverage unique opportunities with their channel partners.
View The PT Services Group website.
View The PT Services Group website.
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| Content Marketing Copywriting Social Media |
3Hr Learning is an online sales training course and is the
brainchild of Steven Osinski, successful entrepreneur and corporate executive
who now serves on the Board of Directors for San Diego State University and
teaches sales and marketing courses. Steven hired Ideahaus to reinvigorate 3Hr
Learning, a project that he had worked on for some time but had not yet shared
with the world.
Ideahaus redid his website, which required extensive
copywriting and social media development, responsibilities that were almost
entirely mine. In addition to developing the copy for the 3Hr Learning website,
I developed multiple content marketing pieces that demonstrated the power of
the course through narratives. Once the website was complete, I managed the day
to day social media execution for the 3Hr Learning platforms.
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| Copywriting Social Media |
AIDS United is a Washington, D.C.-based non-profit who aims
to end the AIDS epidemic in the United States. After receiving a grant from the
CDC, AIDS United hired Ideahaus to develop a Facebook video contest that would
help the organization connect with LGBTQ non-profits around the country,
building a network of outspoken advocates for HIV prevention tools.
I developed a set of rules and regulations for the contest that conformed to Facebook’s policy on contests, and while our programmers built the contest functionality within Woobox (a Facebook app), I worked with our contacts at AIDS United to develop the contest copy and the promotional copy. The contest was a success with over 15 videos submitted.
Visit the AIDS United Facebook page.
I developed a set of rules and regulations for the contest that conformed to Facebook’s policy on contests, and while our programmers built the contest functionality within Woobox (a Facebook app), I worked with our contacts at AIDS United to develop the contest copy and the promotional copy. The contest was a success with over 15 videos submitted.
Visit the AIDS United Facebook page.
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| Social Media Copywriting |
The Wireless-Life Sciences Alliance (WLSA) is a mobile
health non-profit who facilitates collaboration and networking between mobile
health thought leaders from around the world through conferences, blogs, and
social media. I managed their day to day social media execution, which varied
between promoting events and sharing news related to WLSA’s 40+ member
organizations. On occasion, I also developed blog content for the WLSA site and
emails for announcing events or unique opportunities relevant to their members.
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| Copy-Editing |
Sagatica provides executive coaching to sharpen individual
judgment, strengthen leadership teams, and to build successful enterprises.
After Ideahaus built their site, I copy-edited the entirety of the client's
provided copy before the official launch of the site and assisted in their
content marketing efforts by recommending titles for their series of case
studies.
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| Copywriting Brand Development |
U.S. Sameday Delivery is a same day shipping service with
offices in Pittsburgh and in Columbus. They hired Six19 Studios to revamp their
branding and to build them a new website. Six19 Studios hired me to develop the
copy and to assist with the brand development process. Working directly with
the owner, I developed the tagline “When tomorrow is too late, trust US” and
the entirety of the copy for the website while Six19 Studios built the site and
designed the visuals.
Return to portfolio directory.
Industrial Scientific
Industrial Scientific is an international corporation that manufacturers gas detectors, the portable devices industries like mining and chemical manufacturing rely on to alert their workers of hazardous gases in their work environments so that they can immediately evacuate that area. The marketing arm of Industrial Scientific hired Ideahaus to build their social media platforms and to teach their teams how to leverage the potential of social media, strengthening bonds with distributors and target audiences.
I managed the day to day execution of their social media platforms, sharing a mix of company news, culture pieces, and industry news. At the same time, I helped the Ideahaus Communications Director and the Industrial Scientific Director of Marketing develop Project: Social, an initiative that sought to unite the unique knowledge of the leadership from across the company, from product knowledge to customer service to manufacturing to the international offices, and make the entire company social.
To make our case, I developed a 34 page social strategy that analyzed how competitors and target verticals were using social media. That document became the foundation for monthly meetings with Industrial Scientific leadership where I acted as the Ideahaus representative and subject matter expert when the Ideahaus Communications Director was unavailable.
Visit the Industrial Scientific Facebook page.
Return to portfolio directory.
 |
| Social Media Market Research |
Industrial Scientific is an international corporation that manufacturers gas detectors, the portable devices industries like mining and chemical manufacturing rely on to alert their workers of hazardous gases in their work environments so that they can immediately evacuate that area. The marketing arm of Industrial Scientific hired Ideahaus to build their social media platforms and to teach their teams how to leverage the potential of social media, strengthening bonds with distributors and target audiences.
I managed the day to day execution of their social media platforms, sharing a mix of company news, culture pieces, and industry news. At the same time, I helped the Ideahaus Communications Director and the Industrial Scientific Director of Marketing develop Project: Social, an initiative that sought to unite the unique knowledge of the leadership from across the company, from product knowledge to customer service to manufacturing to the international offices, and make the entire company social.
To make our case, I developed a 34 page social strategy that analyzed how competitors and target verticals were using social media. That document became the foundation for monthly meetings with Industrial Scientific leadership where I acted as the Ideahaus representative and subject matter expert when the Ideahaus Communications Director was unavailable.
Visit the Industrial Scientific Facebook page.
Return to portfolio directory.
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