Books will always be a passion for me. Whether I am writing
books, helping others to write their books, or consulting on the marketing of a
book, the idea of a book as a vehicle for content excites me in a way that no
other project can.
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| Author |
Victory Belt Publishing
The Cauliflower Chronicles, my first book, is a travel
memoir based on my time living in Hilo, HI and training Brazilian Jiu-Jitsu at
the BJ Penn MMA Academy. The content for the book relied heavily on
participatory research but also incorporated scholarly research and a score of
interviews. When the book was published, I was responsible for generating
awareness for the book through blogger outreach, social media marketing,
community participation, and strategic partnerships with publications and event
promoters connected to my target audiences.
Click here to view the Amazon preview.
Click here to view the Amazon preview.
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| Co-Author |
Victory Belt Publishing
For my second book, Victory Belt Publishing paired me with
world champion grappler Marcelo Garcia. I worked with Marcelo and the team at
Victory Belt to capture Marcelo’s unique approach to jiu-jitsu and to present
his instruction in book form. Working with another co-author—Glen Cordoza—I
designed the structure of the book and took the lead on developing all of the
copy for the book, including chapter introductions, technique introductions,
and captions for over 600 photos. When the book was released, I leveraged the
relationships that I had built in the marketing of The Cauliflower Chronicles
to contribute to the effort of generating awareness for the book.
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| Co-Author *Pending publication |
Victory Belt Publishing
In this yet-to-be released addition to the highly successful
Book of Knowledge series, I worked with UFC Champion BJ Penn to develop an
instructional devoted entirely to the open guard. I was tasked with organizing the
book’s content and developing the entirety of the copy in the book from
interviews and other research. Due to an opportunity in the market, Victory
Belt Publishing requested that I finish the book as quickly as possible.
Relying entirely on my well-developed writing process, I completed the
manuscript in 30 days.
Book is pending publication.
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| Co-Author |
Victory Belt Publishing
Neil Melanson is a catch wrestler and is best known for his
work as head coach of Xtreme Couture, the home base for UFC legend Randy
Couture. I worked directly with Neil to develop the copy for his book and to
organize his 25+ hours of interview transcripts and large volumes of notes into a
coherent instructional that was both easy to read and comprehensive.
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| Editor |
CreateSpace/Budo Videos
Reilly Bodycomb is a well-known sambo instructor and
competitor who has produced a slew of successful instructional videos and
products, primarily through the Budo Videos platform. For the production of his
first book, I provided editing services and some consulting on the publishing
process.
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| Editor |
Transmedia Books
20YEARS Communications is based on a video series conducted
by Ideahaus that provides a retrospective of two decades of communications
developments for the purpose of looking ahead to what the future may hold. For
my part, I edited the raw transcripts for each panelist to better match the
book format, researched and developed chapter introductions, and consulted on
the book's design and execution. 20YEARS Communications is currently being used
in marketing classes at San Diego State University.
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